Lorem Ipsum -- Marketing, Strategy, Creative and Production -- Minneapolis/St. Paul, MN

About Us

Our Agency Model

The Key to Your Success

At Lorem Ipsum, our “expertise on demand” model gives us the flexibility to put together your agency dream team. Our core team of account managers and strategists lead with smarts and stability. Then we draw in talent as needed from a trusted group of graphic designers, writers, video pros and more. You always get the specific expertise you need. We maintain adaptability to shift with your needs. And our esteemed independents get to maintain the individuality and freedom that all creatives crave. Everyone wins! You’ll fall in love with your Lorem Ipsum team. Because when you’re working with people who care enough to dig deep to learn about your business, and who will stick with you through thick and thin, that’s swoon-worthy.

Our Team

Laurel Stephenson

President,
Founding Partner

lstephenson@lorem-ipsum.com
View Bio

Laurel Stephenson

With a background in film and production, Laurel has spent years developing relationships with corporate giants to start-ups and non-profits, providing them all with a full-range communications work. Her true talent lies in networking and building teams that serve her clients well.

Jason Dunlap

Creative Lead,
Founding Partner

jdunlap@lorem-ipsum.com
View Bio

Jason Dunlap

With over 20 years of experience as a designer and art director, Jason has senior-level expertise in the areas of corporate branding and identity, sales and training materials, interactive presentations and online marketing. Jason has produced a broad range of communication materials across many industries including energy, manufacturing, healthcare, software and technology, food and beverage, financial services, industrial and commercial corporations and hundreds of small businesses. Jason’s classic design style and keen attention to detail are apparent in all of his work.

Shannon P. Quinn

Strategy + Planning Lead,
Founding Partner

spquinn@lorem-ipsum.com
View Bio

Shannon P. Quinn

Shannon has an impressive record of driving success in B2B and B2C organizations. With a career built on marketing strategy and planning, she has specific domain expertise in the marketing of technology, building and energy-related products and services. Recently certified in Strategy and Innovation by the MIT Sloan School of Management, Shannon is on the leading edge of marketing practices.

Beth Hanigan

Partner + Account Lead

bhanigan@lorem-ipsum.com
View Bio

Beth Hanigan

Beth’s ability to maintain a strong focus on strategic business goals and objectives while simultaneously keeping an eye on the details of day-to-day work makes her a key asset to any team. It’s a well-practiced balancing act that her clients recognize and rely on.

Barb Casey

Content Lead

View Bio

Barb Casey

Barb is a great problem solver. She also has an uncanny ability to understand complex products and services and write about them in a relatable, conversational style. She’s the writer we turn to when clients need to establish a memorable voice in key B2B market sectors.

Bret Hummel

Design + UX Lead

View Bio

Bret Hummel

Bret is a highly-seasoned creative whose well runs deep and wide. He brings the perspective of 20+ years of design, creative direction, UX/UI, front-end development and motion design expertise to every engagement, and draws from experience creating everything from mobile games and marketing automation platforms to large-scale online enterprise applications and interactive kiosk. Plus, he's pretty good with a whiteboard.

Ellen Stoehr

Project Manager + Designer

View Bio

Ellen Stoehr

An artist, storyteller and producer, Ellen is a freelance graphic designer who has worked in diverse vertical markets enabling her to see a project through a cross-pollinated lens. Clever and curious with a heck of an imagination, she delivers value in any creative project and never lets anything fall through the cracks.

Kim Kirmeier

Business Development

View Bio

Kim Kirmeier

Kim's extensive experience as an ad agency executive, marketing director and business development leader has given her the breadth of knowledge to hone in on solutions for her clients in both traditional marketing and event management. Kim's specialties lie in integrated campaigns that engage and change your world. Call her today at 651-335-0386.

Our Services

We take pride in our interdisciplinary approach to establish the parameters of your project, define a strategy, craft your message, and deliver a creative solution within your budget and schedule.

Strategy
and Planning

Research
and Insight

Creative
Solutions

Marketing
Operations

Production
and Execution

Branding & Identity

Powerful brands serve as a unifying vision. They provide focus to align purpose, performance and people. Our approach: harness and leverage this collective ambition to yield disproportionate, differentiated value.

Brand development, refresh, extension, management
Product and portfolio assessment and organization
Market research and competitive intelligence
Leadership and organizational assessment
Active working sessions
Clear report-outs for internal presentation and socialization

Executive Support

Top-notch strategy and a proven briefing process—aimed to align stakeholders and creative teams alike—will always result in seamless understanding and efficient, effective content development.

Project planning and management
Presentation development
Internal change management
Executive communications
Idea (or even self-) promotion
Coaching and mentoring (you and/or your employees)

Marketing Campaigns

We believe that top-notch strategy and a proven briefing process aimed to align stakeholders and creative teams alike will always result in seamless understanding and efficient, effective content development.

Annual marketing planning and campaign strategy
Content development and management for all media types—print, digital, interactive and broadcast
Fully-developed interactive experiences
Social "quick-hit" messaging
Media purchase and placement
Multi-vehicle and omni-channel executions

Sales Activation

We firmly believe success comes with tighter ties to the sales force. Our approach: build once, use repeatedly, communicate often.

Product and/or program launch
Sales process design and roll-out
Sales tools and support
Training and curriculum development

Our Clients

Our Work

Take a look at a few of our projects.

Sales Activation

Marketing Tools and Training

American Auto-Matrix

Marketing Support

Advertising, Presentations, Sales Materials

Delaget

Marketing Collateral

Product Brochures and Presentations

Corporate Building Graphics

Emerson Process Management

Marketing Campaigns

Energy Advisor Training Tools

Emerson Process Management

Support and Training

Sales Guidebook and Campaigns

Genesis10

Marketing Strategy

Sales Tools and Supporting Materials

Jive Software

Product Campaigns

Interactive Sales Tools

Johnson Controls / Metasys

Marketing Campaigns

Product Launch and Sales Support

Johnson Controls / Panoptix

Sales Tools

Product Brochure and Website Design

MEA, Inc.

Marketing Strategy and Support

Product Sales Presentations

Metal-Era

Brand Strategy

Identity Development and Marketing Collateral

Musolf's Wood Flooring

Online Marketing

Website and Social Media Campaigns

Optimity Advisors

Marketing Operations

Advertising, Website, Social Media

Orchard Dental Group

Marketing Support

Sales Presentation and App Screens

Plum Dating

Brand Development

Identity System and Strategic Planning

PoolPak

Marketing and Executive Support

Brand Strategy, Collateral, Sales Tools

Software Motor Company

Branding and Support

Identity and Website Development

Statera Fitness

Marketing Support

Interactive Sales Tool and Collateral

Trane Building Advantage

Marketing Campaigns

Collateral Development and Executive Support

Trane / Connected Buildings

Brand Strategy and Marketing Support

Brand Refresh and Collateral System

Trane / Ingersoll Rand

Branding and Support

Identity, Website, Marketing Collateral

Zea10

Ready to talk?

Testimonials

Our Happy Clients

"We have benefitted from a 10+ year relationship with LSP/Lorem Ipsum that goes far beyond the expected accountability of getting projects done on-time, done right, for a fair price. The relationship we have established with LSP is rooted in mutual and genuine care and respect for our partners personal and professional well-being. With that kind of foundation, all the rest of relationship tactics just fall into place naturally. The great folks at LSP are highest quality, reliable, and trustworthy that you’ll find. And when you get to know them personally, you’ll enjoy great friends and a lot of fun. We win together."

Brady Moroney, Controls Portfolio Leader, Trane

"Laurel and the entire team provide competent and dependable full scale agency services for my employer. They're eager to dive in and understand your business and provide creative solutions to your unique project needs. No matter how large or small the scope of the project you can count on them to deliver. You'll be hard pressed to find another agency in the Twin Cities that offers this level of service at affordable rates. I would highly recommend considering Laurel and the Lorem Ipsum team for any future projects with your company."

Duane Felumlee, Service and Parts Brand Manager, Trane

"It has always been not only productive, but a pleasure to work with Lorem Ipsum and all of the team members. Your firm’s somewhat unique model for assuring the best people are working on any given project to assure high quality while managing budgets is commendable. I have worked with your firm at two companies, and in both cases, you have provided high quality strategic and tactical marketing work that has moved each business forward in the marketplace."

Paul Wickberg, Executive Vice President - Sales, Software Motor Company

"LSP as been a true strategic partner for me over the past 7 years. Laurel and Beth and their extended team have consistently delivered on time, on budget with exceptional quality. In addition to their ability to deliver high quality work, the range of capabilities (brand, research, strategy and more) is truly what sets them apart."

Richard Hein, Vice President of Marketing, Metal-Era, Inc.

"Laurel and her team have once again exceeded expectations for creative concepts and communication tactics for a soon-to-be-launched communications campaign. Lorem Ipsum understands our business and is a critical partner helping us to design and implement integrated communications while making the absolute most of our strict budgets. Even in this economy, successful companies must continue to communicate and market themselves creatively yet effectively – working with Lorem Ipsum allows us to accomplish this and stay well within budgets."

Stephanie Schreurs, VP Marketing and Communications, Genesis10